The consultation is where the magic happens and you peel away any shyness or uncertainty by getting to the ‘why’ behind the vivid journey.
Stepping into the world of vivid hair colour is an exhilarating journey, filled with endless possibilities for self-expression and creativity. As your client embarks on this journey for the first time, the importance of a colour consultation cannot be overstated. A relaxed and thoughtful consultation lays the foundation for a successful and satisfying vivid hair transformation, ensuring that clients leave the salon not just with a new colour but something that truly speaks to their personality and complements their individual style.
Understanding Personal Style
First of all, these sessions are perfect for unveiling your client’s style. As we all know, hair colour is a powerful form of self-expression, and the right vivid shade can convey a unique personality or attitude.
“It’s such a misconception of our company that our clients are bold already, they often need the support and encouragement from us. Over half of our clients are really quite shy and they’ve come to us to bring them out of their shell, to find themselves for the first time.” – Sophia Hilton, Not Another Salon + Crazy Color Global Colour Ambassador (Read more in the article below p.99).
During the consultation, take the time to get to know the client’s preferences, lifestyle, and fashion sense. Your client has often come from work or the gym so how they appear might now be their ‘true’ self or the one that they want you to reveal. This holistic approach allows for a customised colour selection that works with the client’s overall aesthetic.
Assessing Skin Tone
Every individual has a distinct skin tone which can influence how a hair colour appears and you will all know the best way to find a colour to suit your clients particular skin tone. This allows you to discuss and recommend shades that complement and flatter the client’s complexion, and advise on the shades to steer away from.
Setting Realistic Expectations
Vivid hair colour requires a level of commitment and maintenance that differs from more natural shades. Your pre-vivid session serves as an opportunity to discuss the client’s expectations, lifestyle, and maintenance preferences. You can give your clients guidance on the need for regular visits, recommended hair care routines and the longevity and inevitable fade out of their chosen vivid shade. Setting realistic expectations from the outset contributes to a positive and informed client experience.
Custom Shades for Unique Results
No two clients are alike, and their vivid hair transformations shouldn’t be either. The beauty of Crazy Color’s 40 shades is that they are all intermixable which means you can create a completely custom mix to suit them perfectly, taking into account factors such as hair porosity, previous colour treatments and the desired intensity of the final colour.
Check out our video from Norman Boulton of Not Another Salon talking about his favourite colour mixes here:
Avoiding Any Surprises
One of the key benefits of a colour consultation is to prevent any unpleasant surprises. By discussing the desired outcome, possible challenges and alternative options, you have communicated everything to your client clearly and you can work together to minimise the risk of unexpected results. Clear communication at this stage of the vivid journey is super important and ensures that you are both are on the same page and that the client leaves the salon excited about their vivid transformation.
Embarking on a vivid hair transformation is such a huge milestone and a colour consultation is really the key to a successful outcome as it guides both clients and colourists through this creative journey together. It means your clients can confidently start their vivid colour journey, secure in the knowledge that their transformation will be unique to them and truly reflects their personality and style.