As a professional hair colourist specialising in bold, creative shades, your work already turns heads. But if you want to grow your client base and stand out in a competitive market, great hair isn’t enough, you need to build a brand that reflects your personality, your craft and your colour philosophy.
Here, we’ll break down how to create a standout identity, attract your ideal clients and market your vivid colour services with confidence all tailored to the UK salon landscape.
Step 1: Define Your Vivid Colour Identity
Before you start promoting your services, get clear on who you are and what makes your approach to vivid colour different.
Ask yourself:
- Do you specialise in neons, pastels, colour melts or bold block colouring?
- Is your brand edgy and rebellious or dreamy and whimsical?
- What emotions or lifestyles do your clients associate with your work?
This becomes the foundation of your visual style, voice and service offering. It also helps your brand become instantly recognisable both online and in the salon.
Pro Tip: Create a mini mood board using Pinterest or Canva with colours, typography, and imagery that reflects your aesthetic. Let this guide your content and tone.
Step 2: Master the Visuals — Instagram, Reels & Before/After Magic
When it comes to bold colour, Instagram or TikTok is your portfolio. High-quality visuals and video content make all the difference.
What to post:
- Before & after transformations
- Short Reels showing application or colour reveals
- Client selfies (encourage tagging!)
- Colour maintenance tips using Crazy Color products
- Behind-the-scenes content showing your personality
Don’t forget to geotag your salon to attract nearby clients.
Step 3: Educate & Build Trust
Sharing knowledge positions you as an expert. Try these content ideas:
- “How to keep vivid hair colour vibrant” (linking to aftercare products you might be retailing or recommending)
- “What to expect during your first vivid colour session”
- “Which bright colour suits your personality?”
Post short tips as Instagram captions, carousels or longer videos. Consider cross-posting to Facebook or TikTok account depending on your target audience preferences.
Step 4: Make Booking Seamless
Ensure your branding carries through to your website or booking platform. Whether you use Treatwell, Booksy, Fresha or your own site, make sure:
- Service names match your tone (e.g. “Vivid Colour Vibes” vs. “Full Head Crazy Color”)
- You show off your work in galleries
- You have clear pricing or consultation options
And don’t underestimate the power of Google My Business. Keep your profile updated with current photos, reviews and accurate hours to boost your local SEO.
Step 5: Retail with Intention
Crazy Color offers a range of aftercare that helps keep colours fresh and vibrant. If you’re not already retailing:
- Offer product bundles post-colour (e.g. colour + shampoo + conditioner)
- Create a take home top up kit (with colour and conditioner or mask in it)
- Create a “Colour Care Corner” in-salon with signage
- Share mini video demos of how to use products on social media
Not only does this help your clients maintain their look, it reinforces your expertise and adds extra revenue.
Step 6: Build a Community, Not Just a Client List
The best marketing happens when happy clients become ambassadors. Encourage:
- Referrals with loyalty rewards
- Reviews on Google, Treatwell, and Facebook
- A quick “thank you” message after an appointment or a shout-out on Instagram stories goes a long way in building long-term loyalty.
Be Yourself
Vivid colour is unapologetically expressive and so your brand should be too. With Crazy Color as your go-to palette, you already offer clients something exciting. Now’s the time to package that energy into a brand that’s unmistakably yours.
Whether you’re in Manchester, Brighton, Glasgow or a little indie salon in a small village, the UK hair scene loves bold uniqueness, and with the right marketing, your brand will attract your dream customers!